May 10, 2025 - 00:32
A speaker at Tourism Super Week in Nadi this week has called for a shift in mindset from the traditional notion of "Duri madao." The emphasis was placed on the need for Fiji's tourism industry to adapt to the changing global landscape by embracing resilience and sustainability.
The speaker highlighted that the tourism sector must not only focus on immediate profits but also consider long-term impacts on the environment and local communities. By integrating sustainable practices, the industry can ensure that it thrives for future generations. This includes promoting eco-friendly accommodations, supporting local businesses, and protecting natural resources.
Participants at the event were encouraged to rethink their strategies and collaborate with stakeholders to create a more sustainable tourism model. Embracing resilience will enable Fiji to withstand challenges such as climate change and economic fluctuations, ultimately securing the future of its vibrant tourism industry. The call to action aims to inspire a collective effort towards a more sustainable and resilient tourism framework in Fiji.
