Greece and UNWTO Strengthen Collaboration on Sustainable Tourism, Cultural Heritage and Climate Change Resilience in the High-Level Meeting to Boost Tourism Growth - Travel And Tour World

February 22, 2026 - 17:26

In a significant move to shape the future of its vital tourism industry, Greece has reinforced its strategic partnership with the United Nations World Tourism Organization (UNWTO). The collaboration, solidified during a high-level meeting, focuses on three critical pillars: advancing sustainable tourism practices, safeguarding cultural heritage, and building resilience against climate change.

This enhanced partnership aims to transform Greece's tourism model, ensuring its long-term viability and competitiveness. By integrating sustainability into its core strategy, the nation seeks to protect its renowned natural landscapes and historical sites from the pressures of overtourism. The initiative places a strong emphasis on preserving Greece's immense cultural wealth, recognizing it as a cornerstone of the visitor experience.

A key component of the agreement is addressing the urgent challenges posed by climate change. Developing resilience strategies is paramount for a destination particularly vulnerable to climate impacts, aiming to secure both its communities and its tourism economy. This comprehensive framework is designed not merely to manage growth but to foster a more responsible, high-value tourism sector that benefits local populations and preserves the country's assets for future generations. The joint effort underscores a shared commitment to aligning tourism development with global sustainability goals.