February 16, 2025 - 22:35
Thompson Rivers University researchers, in collaboration with the Thompson Okanagan Tourism Association, are reaching out to owners and employees of hotels, restaurants, and wineries to participate in an important study aimed at assessing sustainability practices within the tourism sector. This initiative seeks to gather insights and data that will help evaluate current strategies and identify areas for improvement.
The study aims to understand how businesses in the tourism industry are adapting to challenges such as environmental sustainability, economic pressures, and shifting consumer preferences. By participating, stakeholders will have the opportunity to share their experiences and contribute to a larger conversation about the future of tourism in the Thompson Okanagan region.
Researchers believe that the findings will not only benefit individual businesses but will also inform policy decisions and support the development of sustainable tourism practices that can enhance the overall visitor experience. Participants will be provided with a platform to voice their opinions and influence the direction of tourism in their communities.
