Rethinking Tourism: A Call for Regenerative Practices in Europe

March 13, 2025 - 12:29

Tourism is a vital engine for the European Union's economy, playing a crucial role in enhancing the continent's competitiveness on the global stage. In light of recent discussions, there is a growing consensus that the traditional approaches to tourism must evolve. The European Economic and Social Committee (EESC) is advocating for a shift from mere sustainability to a more ambitious concept known as regenerative tourism. This approach aims not only to preserve destinations but to enable them to flourish.

The EESC emphasizes that by adopting regenerative practices, the tourism sector can create long-lasting economic and environmental advantages. This transformation is essential for ensuring that tourism contributes positively to local communities and ecosystems. By focusing on regeneration, destinations can enhance their resilience, attract more visitors, and provide meaningful experiences that benefit both tourists and residents alike. The call for this shift highlights the urgent need for a collective effort to redefine tourism in a way that supports both the economy and the environment.