Saudi Arabia Unveils TOURISE: A New Era for Global Tourism

May 26, 2025 - 16:24

Saudi Arabia is set to launch TOURISE, an ambitious global tourism event designed to enhance the kingdom's burgeoning tourism sector. This innovative platform aims to unite leaders from various industries, including tourism, technology, and sustainability, to foster collaboration and investment opportunities.

The initiative reflects Saudi Arabia's commitment to diversifying its economy and reducing its reliance on oil revenues. By focusing on tourism, the kingdom seeks to attract millions of international visitors, showcasing its rich cultural heritage, stunning landscapes, and modern attractions.

TOURISE will serve as a hub for discussions on sustainable practices in tourism, emphasizing the importance of environmental stewardship in the industry. Participants will explore cutting-edge technologies and innovative strategies to enhance the visitor experience while preserving the natural and cultural assets of the region.

As the world gradually recovers from the pandemic, TOURISE presents a timely opportunity for stakeholders to reimagine the future of travel and tourism, positioning Saudi Arabia as a key player on the global stage.