May 20, 2025 - 03:52
At the Thailand Tourism Forum 2025, themed “Will Travellers Pay for a Better World? Rethinking Value in Responsible Tourism,” industry leaders and experts gathered to address the accelerating shift toward sustainable tourism. The forum aimed to explore how travel can create meaningful experiences while fostering economic growth, environmental conservation, and cultural preservation.
Participants engaged in discussions about the growing demand for responsible travel options and the importance of aligning tourism practices with sustainability goals. Experts highlighted that travelers are increasingly willing to invest in experiences that benefit local communities and protect natural resources. This shift in consumer behavior presents an opportunity for the tourism sector to innovate and develop offerings that resonate with the values of modern travelers.
Workshops and panel discussions covered various topics, including the integration of local culture into tourism, the role of technology in promoting sustainable practices, and strategies for measuring the impact of tourism on communities and ecosystems. The forum underscored the need for collaboration among stakeholders to create a tourism model that prioritizes both profit and purpose.
