UN Initiative Showcases Rural Villages as Key Players in Global Tourism

November 2, 2025 - 19:37

The UN's "Best Tourism Villages" initiative is set to spotlight 52 rural destinations in 2025, aiming to promote sustainable tourism while driving economic growth in these communities. By recognizing these villages, the initiative seeks to reshape the global tourism landscape, highlighting the unique cultural and natural heritage that rural areas offer.

This initiative not only celebrates the charm and authenticity of rural destinations but also encourages local communities to engage in sustainable practices that protect their environment and culture. As travelers increasingly seek authentic experiences away from crowded urban centers, rural villages are poised to become prime locations for tourism.

The recognition can lead to increased visibility, attracting visitors who are keen to explore off-the-beaten-path locations. This influx of tourism can provide much-needed economic support to these villages, helping to preserve their traditions and enhance the quality of life for residents. By fostering a deeper connection between tourists and rural communities, the initiative promises to create a more balanced and inclusive tourism industry.